Trademark Fundamentals: Overview (2.25 CLE Hours) Selected Topics and Model Agreements Covered in Video and Materials Function of a Trademark Legal Basis Types of Marks Strength of a Trademark Secondary Meaning Trademark Clearance Federal Registration Trademark Office Actions State Registration Trademark Maintenance Trademark Protection and Enforcement Trademark Assignments and Licenses Login/Register Speaker Biography: Carol Anne Been Partner – Dentons Carol Anne Been serves on the leadership team for and is past chair of the Intellectual Property and Technology practice at Dentons. She heads the legacy Intellectual Property Strategy; Trademark, Copyright and Advertising; and Intellectual Property Transactional practices. Carol Anne has extensive experience in trademark, copyright, advertising, electronic and new media, technology, entertainment and publishing law. She uses her years of broad experience to provide strategic, effective and efficient representation to a diverse array of clients. She is a member and past President of the Board of Directors of Lawyers for the Creative Arts. Carol Anne’s practice includes: Counseling on intellectual property strategy, structure, protection and enforcement Creating brand recognition and value through trademark clearance, prosecution, transactions and litigation Domain name protection, acquisitions and disputes Advising on Internet websites, online and mobile sales, marketing programs and online IP protection Developing and protecting copyrights through counseling, registration, transactions and litigation Negotiating and drafting of brand and copyright licensing and merchandising programs Development and execution of advertising campaigns and sweepstakes, contests and promotions Counseling on trade secrets and competitive intelligence Online services, website development, software as service (cloud), software development, technology licensing agreements Joint technology development, collaboration agreements IP aspects of mergers, acquisitions and financings. IP audits Domestic and international representations Login/Register
Trademark Fundamentals: Overview (2.25 CLE Hours) Selected Topics and Model Agreements Covered in Video and Materials Function of a Trademark Legal Basis Types of Marks Strength of a Trademark Secondary Meaning Trademark Clearance Federal Registration Trademark Office Actions State Registration Trademark Maintenance Trademark Protection and Enforcement Trademark Assignments and Licenses Login/Register Speaker Biography: Carol Anne Been Partner – Dentons Carol Anne Been serves on the leadership team for and is past chair of the Intellectual Property and Technology practice at Dentons. She heads the legacy Intellectual Property Strategy; Trademark, Copyright and Advertising; and Intellectual Property Transactional practices. Carol Anne has extensive experience in trademark, copyright, advertising, electronic and new media, technology, entertainment and publishing law. She uses her years of broad experience to provide strategic, effective and efficient representation to a diverse array of clients. She is a member and past President of the Board of Directors of Lawyers for the Creative Arts. Carol Anne’s practice includes: Counseling on intellectual property strategy, structure, protection and enforcement Creating brand recognition and value through trademark clearance, prosecution, transactions and litigation Domain name protection, acquisitions and disputes Advising on Internet websites, online and mobile sales, marketing programs and online IP protection Developing and protecting copyrights through counseling, registration, transactions and litigation Negotiating and drafting of brand and copyright licensing and merchandising programs Development and execution of advertising campaigns and sweepstakes, contests and promotions Counseling on trade secrets and competitive intelligence Online services, website development, software as service (cloud), software development, technology licensing agreements Joint technology development, collaboration agreements IP aspects of mergers, acquisitions and financings. IP audits Domestic and international representations Login/Register
